News Archives | World Branding Forum

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Smart Design 2.0 by Wendy's Promotes Energy Efficiency and Reduces Development Costs The Wendy's Company unveiled a 2020 goal of opening more than 600 new restaurants...

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Huawei Signs Joint Innovation Agreement with China Unicom

Thomas Ng

April 23, 2018May 8, 2018

Huawei Hopes to Cooperate with China Unicom to Explore New Business Models Based on Slices and Explore the New Business Value China Unicom and Huawei...

Read Time:2 Minute, 35 Second

Design Featured News

LEGO Group Aims for 100% Sustainable Packaging by 2025

Olivia Pearce

April 23, 2018May 8, 2018

Ambitions by LEGO Group Include Replacing Single-Use Disposable Plastics and Finding Recycled or Sustainably Sourced Bio-Based Materials for All Plastic Based Packaging In 2015 the...

Read Time:2 Minute, 44 Second

Industry Marketing

FCB Health and Area 23 Make History at 2018 Manny Awards

Anisha Kapoor

April 23, 2018May 8, 2018

Area 23 Wins All Three Top Honours for the Second Year in a Row Strengthening FCB Health Family The FCB Health Network won big at...

Read Time:1 Minute, 54 Second

Advertising Featured News

Chloe Wine Debuts First-Ever Short Form Film at Tribeca Film Festival

Joshua Hughes

April 20, 2018May 8, 2018

Chloe Wine Collection Features Beautiful Aromas and Luxurious Flavours Poured Across the Festival as the Official Wine Chloe Wine Collection returns as the official wine...

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Campaigns Featured News

Under Armour and Dwayne Johnson Team Up in Global Campaign

Olivia Pearce

April 20, 2018May 8, 2018

The "Will Finds A Way" Movement by Under Armour Highlights the Importance of Training and The Power of WILL In celebration of the brand's origin in...

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Industry Public Relations

MSL Expands Footprint in ASEAN Countries by Rebranding Operations

Anisha Kapoor

April 20, 2018May 8, 2018

Rebranding by MSL in Malaysia and Indonesia Highlights Commitment to Fast-Growing Region MSL, in conjunction with Publicis One, announced the expansion of the MSL brand...

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Campaigns Featured News

Brand USA Launches Hear the Music, Experience the USA

Olivia Pearce

April 20, 2018May 8, 2018

Spotify, Mustache, and MediaCom Collaborate with Brand USA in the Campaign's Creation Exhibiting American Music and Culture Across Five Cities Brand USA, the destination-marketing organisation...

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Advertising Featured News

Kellogg’s Features Band PRETTYMUCH in Latest Campaign

Joshua Hughes

April 20, 2018May 8, 2018

The Edible and Playable Cereal "Vinyl" Features Release of Boy Band PRETTYMUCH's New Song "Hello" Chocolate lovers will be singing a new tune when Kellogg's...

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Branding Featured News

Farfetch Launches Technology Accelerator Dream Assembly

Olivia Pearce

April 20, 2018May 8, 2018

Burberry and 500 Startups Will Partner with Farfetch on Inaugural Dream Assembly Programme Farfetch, a global technology platform for the luxury fashion industry, launched its...

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Branding Featured News

Amazon Studios Greenlights Utopia, Signs Gillian Flynn to Overall Deal

Olivia Pearce

April 20, 2018May 8, 2018

Utopia is First Project by Gillian Flynn for Amazon Studios Exclusively for Prime Video in More Than 200 Countries and Territories Amazon Studios has greenlit a...

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Huawei Aims to Reduce Carbon Footprint of Mobile Communications Networks

Thomas Ng

April 20, 2018May 8, 2018

PowerStar to Help Huawei Base Stations to Use 10% to 15% Less Electricity Per Year At the Huawei Global Analyst Summit (HAS) 2018, Huawei launched...