News Archives | World Branding Forum

Read Time:1 Minute, 19 Second

Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide. A restatement celebrating...

Read Time:53 Second

Campaigns Featured News Videos

Dom Pérignon and Lenny Kravitz Do Assemblage

Deborah Joy Peter

October 1, 2018October 3, 2018

Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand. Dom Pérignon has...

Read Time:1 Minute, 6 Second

Branding Featured News Videos

JustFab Boots Up with Jessie James Decker

Olivia Pearce

October 1, 2018October 1, 2018

JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs. JustFab has entered into a fall collaboration with...

Read Time:1 Minute, 11 Second

Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...

Read Time:1 Minute, 9 Second

Advertising Featured News

Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

Read Time:2 Minute, 43 Second

Featured Industry News

JCDecaux Wins £280m Advertising Contract with Network Rail

Anisha Kapoor

September 14, 2018

JCDecaux and Network Rail have signed a 5-year deal that will see the number one outdoor advertising company worldwide deliver an improved station environment with...

Read Time:2 Minute, 1 Second

Featured Industry News

Mel Edwards Appointed As Global Chief Executive Officer of Wunderman

Anisha Kapoor

September 13, 2018

Wunderman, the leading global digital agency and a WPP company, today announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark...

Read Time:1 Minute, 55 Second

General Industry News

Digitas UK Creative Role to be Lead By Emma De La Fosse

Olivia Pearce

September 7, 2018September 26, 2018

Digitas’ UK CEO Dani Bassil has hired Emma de la Fosse to lead the agency into a new era of creative excellence. Reporting to Dani...

Read Time:4 Minute, 37 Second

Huawei Announces Safe City Compact Solution

Thomas Ng

September 3, 2018September 3, 2018

Huawei launches solution for small and medium-sized cities to address safety threats Huawei today announced it will host the Global Safe City Summit in Bangkok...

Read Time:59 Second

Advertising Design Featured News

Volkswagen Group Redesigns Website For Fleet Customers

Olivia Pearce

September 3, 2018September 3, 2018

Volkswagen says wide-ranging content specifically for fleet managers The Volkswagen Group has redesigned the website for national and international fleet managers and integrated this theme in...

Read Time:2 Minute, 28 Second

Advertising Industry News

WPP Names Mark Read As Chief Executive Officer

Anisha Kapoor

September 3, 2018September 3, 2018

Advertising house WPP has named Mark Read as its Chief Executive Officer, succeeding Martin Sorrell. WPP announces the appointment of Mark Read as Chief Executive...

Read Time:2 Minute, 28 Second

Branding Featured News

The Coca-Cola Company Acquires Costa

Olivia Pearce

August 31, 2018June 13, 2023

Acquisition to Give Coca-Cola a Strong, Global Coffee Platform with a Footprint in More than 30 Countries and Potential for Future Growth The Coca-Cola Company announced that...