News Archives | World Branding Forum

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Tetley tea company has launched a £3 million marketing push with the catchphrase “Now we’re talking”. The company has developed three adverts for the campaign...

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Advertising Branding Campaigns Featured News

Churchill gets a CGI makeover

Olivia Pearce

October 7, 2019October 8, 2019

Churchill have replaced the nodding Churchill mascot in their latest campaign for a CGI version. The insurance company, whose nodding dog was reminiscent of Winston...

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Campaigns Featured News

Purina and RedRover challenge pet lovers to take the lead for domestic violence survivors with pets

Nathaniel Mark

October 3, 2019October 3, 2019

Purina taps Emmy award-winning journalist and pet enthusiast, Maria Menounos, for social media campaign to raise awareness of resource gap for domestic abuse survivors Purina,...

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Campaigns Featured News

AXA launches ‘Sharing Makes Us Stronger’ campaign with Fallon London

Olivia Pearce

October 3, 2019

AXA integrated campaign highlights the importance of sharing in a bid to help build mental resilience Creative agency Fallon London has teamed up with AXA...

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Advertising Industry

WPP appoints John Rogers as Chief Financial Officer

Anisha Kapoor

October 3, 2019

WPP has announced the appointment of John Rogers as Chief Financial Officer. John is currently Chief Executive Officer of Sainsbury’s Argos, where he has overseen...

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Industry News

Vice Media takes over Refinery29

Anisha Kapoor

October 3, 2019

Vice Media have taken over Refinery29 following months of talks about the acquisition. The female-focused site, who was struggling financially, was looking for a partner...

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Industry News

David Pemsel moves to Premier League

Anisha Kapoor

October 3, 2019

David Pemsel, the Guardian’s chief executive since 2015, will be taking the helm at the Premier League early next year. The appointment comes after a...

Read Time:1 Minute, 40 Second

Advertising Featured News

Diesel creates exclusive recycled capsule collection with Coca-Cola

Nathaniel Mark

September 27, 2019September 28, 2019

Diesel and Coca-Cola introduce recycled materials collection with The (Re)Collection Diesel, a fashion brand, and Coca-Cola – a four-time global winner of the World Branding...

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Advertising Featured News

Dockers latest campaign aims to change the world one chino at a time

Joshua Hughes

September 27, 2019

Dockers says to change the world, you don’t need a suit Dockers recently launched its latest campaign for Europe along with the message, "To change...

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Advertising Industry

Weber Shandwick wins 14 Clios across 12 categories, its strongest year yet

Anisha Kapoor

September 27, 2019

Weber Shandwick President and CEO Gail Heimann served as first-ever PR Jury Chair at the 2019 Clio Awards Weber Shandwick, one of the world's leading...