News Archives | World Branding Forum

February 13, 2020

WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy. XumaK is a recognised expert in implementing performance-driven commerce solutions. A...

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Samsung and Thom Browne collaborate on lim-ed Galaxy Z Flip

Thomas Ng

February 13, 2020

Samsung Galaxy Z Flip Thom Browne Edition created for those not afraid to make statement Samsung Electronics and Thom Browne recently revealed an exclusive collaboration...

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Campaigns Featured News

Secret Deodorant partners Serena Williams in gender equality campaign

February 13, 2020

Secret pledges additional US$1 million in support of equality programmes for women and girls At the 2020 MAKERS Conference in Los Angeles, Secret Deodorant, a...

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Featured Marketing News

JetBlue celebrates 20 years of award-winning customer service

JetBlue launches ‘20 Years Just Flew By’ fare sale with seats starting as low as US$20 one way in select markets JetBlue yesterday marked its...

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Branding Featured News

Courvoisier Cognac partners with Pusha-T

Courvoisier Cognac showcases emerging talent in iconic chateau homage Courvoisier Cognac, an awarded cognac house, has announced the opening of Maison Courvoisier in Chicago, on...

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Branding Featured News

Fabletics and Maddie Ziegler team up for second collaboration

Featured General Marketing News

Fabletics, a global active-lifestyle brand co-founded by Kate Hudson, announces the launch of a new Maddie Ziegler <3 Fabletics collection. Back by popular demand, the...

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Afterpay taps Airbnb executive as first global CMO

Advertising Industry Marketing

Afterpay, a financial technology company, has announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the...

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MKTG appoints Victoria Azarian Chief Creative Officer

Advertising Industry Marketing

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

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Leo Burnett Chicago boosts creative capabilities with top rank hires

February 11, 2020

Leo Burnett Chicago hires Kaylin Goldstein as Executive Vice President and Mike Davidson as Head of Production Leo Burnett Chicago, an advertising agency, has recently...

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Campaigns Featured News

Uber Eats and Guz Khan ‘Bring It’ in new ad campaign

February 10, 2020

Uber Eats partners comedian Guz Khan in uplifting, lighthearted ad campaign Uber Eats launched its first-ever large-scale, integrated brand campaign. Called 'Bring It', created by...

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Campaigns Featured News

7,000 Bacardi employees spark conversations about cocktails and culture