News Archives | World Branding Forum

Read Time:2 Minute, 33 Second

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

Read Time:1 Minute, 42 Second

Campaigns Featured News

Lay’s partners The Voice and John Legend to debut team of flavours

Olivia Pearce

February 25, 2020

Lay's, a potato chip brand, has just announced a partnership with NBC's "The Voice" and coach John Legend to debut a set of fun new...

Read Time:2 Minute, 11 Second

Campaigns Featured News

TUMI taps actor Daniel Henney for global film series

Olivia Pearce

February 25, 2020

TUMI, a leading international travel and lifestyle brand, released today the first instalment starring film and television star Daniel Henney, in an upcoming series entitled...

Read Time:53 Second

Marketing News

Grey New York appointed creative agency of record of Discover

Anisha Kapoor

February 25, 2020

Discover, a leading direct bank and payments company, announced that Grey New York will serve as the company’s new creative agency of record, following a...

Read Time:1 Minute, 12 Second

Advertising Featured News

Aldi suggest that ‘You might like Aldi’ in new TV ad

Joshua Hughes

February 25, 2020

Aldi 'Like' campaign features 91-year-old great-grandmother Jean who was in similar ad nine years ago Aldi, a German discount supermarket chain, has just released a...

Read Time:2 Minute, 13 Second

Advertising Featured News

Experts say alcohol ads lead to youth drinking, needs more regulation

Joshua Hughes

February 24, 2020

The marketing of alcoholic beverages is one cause of underage drinking, according to new research in the Journal of Studies on Alcohol and Drugs. Because...

Read Time:2 Minute, 2 Second

Featured Marketing News

Tesco becomes first UK supermarket to sell inclusive skin-tone plasters

Anisha Kapoor

February 24, 2020

Tesco follows lead of small online businesses Tesco has become the first UK supermarket to launch plasters in a diverse range of skin tones, a...

Read Time:2 Minute, 36 Second

Campaigns Featured News

Yum China stands with communities to fight coronavirus

Nathaniel Mark

February 24, 2020

Yum China announced last week that it has been actively mobilising resources in a multi-pronged response to the outbreak of novel coronavirus (COVID-19). As part...

Read Time:2 Minute, 33 Second

Campaigns Featured News

Cadbury and Manchester United partner in ‘Donate Your Words’ campaign

Olivia Pearce

February 24, 2020

Cadbury and Manchester United global partnership highlights issues of loneliness amongst older generation Cadbury and football team Manchester United teamed up to promote the chocolate...

Read Time:3 Minute, 43 Second

Campaigns Featured News

Messi, Salah, Pogba and Sterling show-off in new Pepsi campaign

Olivia Pearce

February 20, 2020

Pepsi premieres 2020 international football campaign with action-packed commercial directed by award-winning filmmaker Pepsi is premiering its 2020 international football campaign in celebration of its...

Read Time:1 Minute, 19 Second

Campaigns Featured News

Alexander Skarsgård stars in latest Alfa Romeo campaign

Nathaniel Mark

February 20, 2020

Alfa Romeo ad shines spotlight on new 2020 Alfa Romeo Giulia and Stelvio and begins airing across television this week Actor Alexander Skarsgård is starring...

Read Time:1 Minute, 56 Second

Advertising Campaigns Featured News

WhatsApp launches first ever global brand campaign in Brazil

Olivia Pearce

February 20, 2020

WhatsApp uses real story to pay tribute to solidarity amongst Brazilian community Social communications app by Facebook, WhatsApp, has chosen Brazil to launch its first-ever...