News Archives | World Branding Forum

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5W Public Relations (5WPR), one of the largest independently-owned PR firms in the US, has been named PR Agency of Record for celebrity-based alcohol delivery...

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Miracle Flights partners Torgoen to commemorate 35 years of service

Olivia Pearce

June 11, 2020

Torgoen takes flight on a campaign with Miracle Flights to help more children reach the life-changing medical treatment they need Since 1985, Miracle Flights has...

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Campaigns Featured News

Unilever and Uber partnership drives confidence as lockdown eases

Olivia Pearce

June 11, 2020

As parts of the world start to loosen their lockdowns, a new Unilever x Uber partnership is helping people get back on the move safely...

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Lexus initiates global programme to encourage viewer participation

Eliza Jane

June 10, 2020

Lexus partners with UK based origami artist Coco Sato for its first instalment The Lexus Creates initiative is a new content series from the luxury...

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Branding Featured News

1-800-Flowers.com announces collaboration with Jason Wu

Olivia Pearce

June 10, 2020

1-800-Flowers.com, a floral and gifting brand, announced it has collaborated with global design talent, Jason Wu, to release an exclusive assortment of modern and elegant...

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Industry News

Drybar welcomes Liz Williams as its first female CEO

Anisha Kapoor

June 10, 2020

Drybar Holdings LLC, the leading hair styling service specialising in blowouts, announces Liz Williams will join the company as Chief Executive Officer, effective immediately. Williams...

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Branding Featured News

Nike releases statement on commitment to the Black Community

Olivia Pearce

June 9, 2020

Nike announces a US$40 million commitment over the next four years to support the Black community Footwear manufacturing company and multi-time winner of the World...

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Advertising Branding Design Featured News

Election Vodka, inspired by the highly-anticipated US presidential race

Joshua Hughes

June 9, 2020June 9, 2020

The Election Vodka is a limited edition American-made spirit launched with zero promises whatsoever of improving anyone's life or how the rest of the year...

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Advertising Branding Featured News

Cole Haan enters the athletic performance footwear space

Joshua Hughes

June 9, 2020

Cole Haan enters the athletic performance footwear space with the launch of ZERØGRAND Outpace Running Shoe and the ZERØGRAND Overtake Running Shoe Cole Haan, the...

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Industry News Public Relations

5WPR Beauty, Fashion & Lifestyle Division Named Top 3 in the US

Anisha Kapoor

June 9, 2020

O'Dwyers, a public relations industry publication, has officially released its annual PR rankings, naming 5W Public Relations' (5WPR) beauty, fashion & lifestyle practice area the...

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Dune Group announces international partnership with Klarna

Eliza Jane

June 9, 2020

Dune customers shopping online will be able to use Klarna’s popular pay later products in five European markets The Dune Group, one of the most...

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Branding Featured News

Reebok announces partnership with ba&sh on latest collection

Olivia Pearce

June 8, 2020June 8, 2020

Reebok releases Pas De Deux collection with ba&sh to generate positive, creative energy in highlighting the powerful movement of dance Global fitness and lifestyle brand, Reebok...