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Natori is beefing up its digital presence with a website redesign, a move executed in partnership with BigCommerce and Groove.
Luxury brand, Natori has introduced a relaunch of its retail website, allowing customers to experience and shop from a diverse collection of lifestyle products. Powered by BigCommerce, the strategic redesign affords users a platform which is easier to navigate and fully responsive.
The online portal was reconfigured in partnership with Groove, a full-service ecommerce agency. As part of the digital overhaul, the premium fashion giant worked closely with SalesWarp to enhance order management. The marque is a brand synonymous with an east-meets-west aesthetic.
BigCommerce was selected after a thorough evaluation of competitive its platforms which include Demandware, Magento, and Shopify Plus. Meanwhile, Groove provides the updated website a streamlined navigation experience and superior filtering for ease of use across all devices.
“Our website is a critical component of how our customers discover and experience our company’s family of brands and products. We are very proud to showcase the widest assortment of uniquely designed products anywhere in the world,” said Kenneth Natori, President of the Natori brand.
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