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Mexico Tourism Board sheds light on marketing plans for UK travel growth and focus on special promotions and consumer programmes.
The Mexico Tourism Board has unveiled its strategic marketing plans to deliver high growth in the UK, with efforts focused on expanding connectivity, strengthening industry partnerships, developing tourism products and destinations, increasing special promotions, and consumer-targeting programmes.
The UK is the third largest market for Mexico’s tourism industry, with over 475,000 visitors in 2015, marking a 10.4 percent increase on 2014. In the first nine months of 2016, there has been a 9.2 percent increase over the same period last year, establishing it as a top destination amongst British holiday-makers.
The Mexico Tourism Board is aiming to continue its growing success and have set a goal of 830,000 UK visitors by 2021. In order to achieve the aforementioned aim, a multi-faceted tourism development and promotion plan was unveiled this week during World Travel Market.
Expanded products and promotion campaigns are also planned in the luxury, golf, weddings and romance, diving, nature, and MICE sectors. In each of the areas, partnerships with key destinations as well as UK travel operators will bring an ever-expanded portfolio of options to UK travellers of all types.
“Over the course of the past two years, we have achieved tremendous success in the UK fuelled by initiatives including the Dual Year and release of the latest James Bond blockbuster, Spectre, which saw its widely acclaimed opening scenes filmed in Mexico City”, said Lourdes Berho, CEO of the Mexico Tourism Board.
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