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Match Group has created a new dating brand targeting singles over 50 in Europe. The launch campaign debuts first in France and the UK.
Match Group has unveiled a new dating brand across Europe, which is focused solely on singles over 50. Designed and developed by the network’s European business, Meetic, the offering operates under the label of DisonsDemain in France and Ourtime in the UK.
The new platform leverages the marque’s experience with Ourtime created for its American audience, which premiered in the United States in 2011. The European version of the service allows singles to meet via online connections and specially-organised events.
Supported by an offline and digital plan, clients will benefit from the same expertise in terms of technological innovation, advanced algorithms, data protection, and customer service. The brand launches in France and the UK, followed by the rest of Europe with a campaign.
“Singles over 50 deserve to be addressed in the right way, through a dedicated brand. At that age, you don’t date the way you did at 20 or 30. We designed Ourtime and DisonsDemain specifically to meet their needs,” said Alexandre Lubot, CEO, EMEA & APAC at Match Group.
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