0 0

At 2,595 pieces, the Mack Anthem set is the fifth-largest LEGO Technic set ever

The Mack Anthem is not only turning heads on the highway; it’s also grabbing the attention of LEGO fans of all ages with a new 2,595-piece LEGO Technic Mack Anthem building set.

With exceptional attention to detail, the LEGO Technic Mack Anthem accurately recreates the new highway hero’s bold yet aerodynamic design.

In addition to the Anthem, the set can also be used to create a fully functional Mack LR front loader refuse model.

“This is the first time the launch of a LEGO Technic set has coincided with the launch of the actual product to market. We worked extremely hard with the LEGO team to deliver a true-to-life representation of the Mack Anthem that folks everywhere will enjoy, whether they’re associated with trucking or not. We are particularly thrilled that LEGO designers ensured the ultimate finishing detail by immortalising our Bulldog hood ornament in LEGO form, which speaks volumes to the value they saw in partnering with the company’s brand,” said John Walsh, Vice President of Marketing, Mack Trucks.

The company and LEGO designers began collaborating on the project in mid-2016 with a series of online and in-person meetings. The LEGO design team travelled to the company’s Greensboro, North Carolina-based headquarters to drive the Anthem and LR models on a test track, giving them first-hand experience with the trucks’ scale and presence.

The result is a highly accurate model of the Anthem that follows in the footsteps of previous LEGO Technic sets with extreme attention to detail and several functional elements. At 2,595 pieces, the Anthem set is the fifth-largest LEGO Technic set ever.

Features include an interior complete with a detailed dashboard and steering wheel, sun visors, adjustable seats and bunk bed. A working driveline featuring an engine with a spinning radiator fan and moving pistons is also part of the kit. The pistons even move in the correct firing sequence for an MP engine.

“The Mack product design team had fun working with the LEGO Group and their team, but we took this as seriously as we would any other project. We’re excited about outcome and the opportunity the partnership has provided to build another lasting impression of the greatest name in trucks,” said Lukas Yates, Mack Chief Designer–exterior.

LEGO was a four-time global winner of the World Branding Awards, in the Toys category.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Your email address will not be published. Required fields are marked *

Translate »