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South Korean Celebrity Embodies the Brand’s Values
The cosmetics brand drew inspirations from the beauty of Provence in southern France. For years L’Occitane offers high quality, sensorial beauty products and fragrances. It gives priority to natural, traceable ingredients, which L’Occitane uses to create formulas inspired by the Mediterranean art.
The healthy, positive and confident image that Luhan exudes coincides with the authenticity and respect that are core to the L’Occitane corporate philosophy.The authenticity and warmth that is associated with L’Occitane brand are the same characteristics used to describe Luhan.
As brand ambassador of the year, Luhan first appeared on the brand poster of L’Occitane Cherry Blossom body and hand care collection. Although Luhan has not yet visited Provence in southern France, he is eager to see Florence for himself. Currently the L’Occitane Cherry Blossom products serves as a reminder of Provence.
Drawing inspiration from Provence cultures, L’Occitane range of products include skin care, hair care, body care, hand care and make-up as well as home collection and fragrances that are natural and authentic.
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