Lay’s and Dreamworks Animation Trolls debut new Lay’s Poppables

Lay’s Poppables feature five beloved characters from the upcoming film – serving as this season’s must-have movie snack for Trolls fans

Through a new rockin’ collaboration between Lay’s Poppables and DreamWorks Animation‘s Trolls World Tour, fans of DreamWorks Animation’s global smash Trolls franchise do not have to wait until 10 April 2020 for the highly anticipated release of the new movie Trolls World Tour to see their favourite characters on film. They can find their favourite Trolls characters –Poppy, Branch, and friends on the potato chip brand at a snack aisle near them.

To celebrate the sequel, each limited-edition bag of Lay’s Poppables gives fans a chance to instantly win a pair of tickets to see Trolls World Tour in theatres – with one grand-prize winner receiving their very own “World Tour” of six musical festivals across the county. To enter the sweepstakes for the Musical World Tour and the chance to win a free pair of movie tickets, fans can visit Poppables.com now through 15 May, submit the on-pack code from any participating bag of Lay’s Poppables, and learn about more ways to enter for a chance to win.

“Lay’s Poppables’ airy crunch and colourful packaging already perfectly match the vibrant world of the ‘Trolls’ films, so we wanted to bring both worlds together to create a fun experience for our fans,” said Sadira Furlow, Vice President of Marketing at PepsiCo. “We know how much they love the ‘Trolls’ franchise so we’re excited to transform our look in the snack aisle and offer exclusive prizes to help them immerse themselves in the ‘Trolls’ universe ahead of the premiere.”

Trolls fans can collect their favourite characters across five Lay’s Poppables flavour varieties: Lay’s Poppables Sea Salt featuring Poppy, Lay’s Poppables Sea Salt & Vinegar featuring Branch, Lay’s Poppables Creamy Jalapeño featuring Tiny Diamond, Lay’s Poppables Honey BBQ featuring Barb, and Lay’s Poppables White Cheddar featuring Delta Dawn. The specially-marked bags will be available at retailers nationwide for US$3.79/£3.01.