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Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States.

Krispy Kreme has teamed up with Reese’s Peanut Butter to unveil a collaborative offering currently available at participating stores in the United States for a limited period. The new release combines the two flavours to bring to market a classic American favourite with a fresh twist.

Filled with a rich cream on the inside, the Krispy Kreme Reese’s Peanut Butter Doughnut, is dipped in chocolate icing and topped with a chocolate and peanut drizzle, chips, and nuts to seal the deal. A tasteful introduction, the tie-up with The Hershey Company affords fans a sweet contender.

“Similar to our hot, fresh doughnuts, the matchmaking of chocolate and peanut butter is a delicious combination that consumers have enjoyed for generations. We’re satisfying an intense desire our fans never knew they had,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme.

About Post Author

Deborah Joy Peter

Staff journalist, World Branding Forum.
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