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Data and consultancy company, Kantar, has named Julie Kollman to the lead role of Chief Research Officer. She will be based in London.

Kantar has appointed Julie Kollman to the role of Chief Research Officer. The newcomer was most recently Global Head of Insights at SABMiller, where she oversaw a team of 140 and was in overall charge of the company’s insights, research as well as analytics capability.

She will play a key external-facing role at the agency, working closely with the company’s global clients to meet their evolving needs around issues including sampling, the development of mixed-mode research techniques, and ensuring the balance between quality of research and cost.

As global research head, she will also represent Kantar with key industry bodies and at forums and on platforms where she is a well-known and highly-respected figure. Taking up the position on 27 February, she will be based in London and report to agency President, Wayne Levings.

Kollman will lead efforts to create best-in-class research practices to ensure the business brings quality, rigour, and innovation to its clients. She will also work with data science and operations personnel to drive innovation, best practice as well as the development of new data streams.

Prior to SABMiller, she held various global and regional insights roles with large international companies including Mondelez, Allied-Domecq, PepsiCo, and Nabisco.

“Julie has been an excellent client, committed to both innovation and quality. I am absolutely delighted that she will be joining us. She brings a wealth of industry know-how and management talent to help ensure that we continue to concentrate on and lead in critical areas,” said Levings.

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Joshua Hughes

Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.
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