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51st Super Bowl Campaign to be Launched by Wix via YouTube Live and Facebook Live
Wix.com returns to the Super Bowl with an action-packed campaign kicking off on YouTube Live and Facebook Live.
This will be the third time that Wix has joined the Super Bowl lineup and the first time launching a Super Bowl campaign via YouTube Live and Facebook Live.
The campaign features a series of short films, including the 30-second commercial for Super Bowl LI (51st) starred by Jason Statham and Gal Gadot. Louis Leterrier, known for his work on the Transporter films, Unleashed, The Incredible Hulk, and Now You See Me directed the spot commercial. Additionally, Wix once again called on the San Francisco creative team Jeff Huggins and Andrea Janetos to produce the multi-channel series.
Additional spots will be released throughout game day, and will be accompanied by a global digital marketing campaign, with numerous opportunities for user engagement, contests and game day activations.
“We are so excited about this campaign because this time we are telling our own story, and launching it ourselves online which we believe to be an industry first,” said Omer Shai, Chief Marketing Officer of Wix.
“Fans around the world will surely recognise some famous faces, but the hero of the story is really our customer. The Super Bowl is an amazing platform to showcase our talents, but this campaign is about much more than the commercial. It is an ongoing narrative about Wix and our customers, and our message about always enabling our users in a world that is often disruptive so that they can be heroes. We loved working with Louis as he immediately understood our ideas about choreographed chaos and messages that speak to a global audience. We were also thrilled to work with Jeff and Andrea again as they have been an amazing asset throughout the years of our Super Bowl creative development and truly understand the brand. We can’t wait to share this and hope you will join us tonight,” he added.
Wix will be unveiling the campaign live on social media at 11PM GMT at the following links:-
Facebook Live: http://bit.ly/2iEcOfU
YouTube Live: https://youtu.be/HspYZDRp_Ko
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