Vervroegen’s comeback to TBWA celebrates his appointment as ECD for TBWA\Chiat\Day and Global Head of Art for TBWA\Worldwide.
TBWA has hired Erik Vervroegen (pictured) as Executive Creative Director for TBWA\Chiat\Day New York and Global Head of Art for TBWA\Worldwide. The move marks the industry veteran’s return to the network, where he got his kick-start at TBWA\Hunt\Lascaris and later led Paris as President and Executive Creative Director.
Most recently Worldwide Chief Creative Officer for Publicis, he joins TBWA in New York to accelerate and amplify the creative output of the office. Reporting directly to Chief Creative Office, Chris Garbutt, the new entrant will also be responsible for elevating the importance of craft across the group.
Throughout his career, Vervroegen has worked with some of the most iconic brands, including PlayStation, McDonald’s, Nissan, The New York Times, BMW, Excedrin, Land Rover, and Ray-Ban. Additionally, he has served as a juror and featured speaker at every major international awards show.
At Publicis, he oversaw the creative for the company’s agencies throughout Europe, Asia and Latin America. Prior to that, he was ECD at Goodby, Silverstein & Partners in San Francisco, where he created notable work for the Commonwealth Bank of Australia, Dikies, and the AIDES Protect Yourself campaign.
He spent nearly seven years at TBWA\Paris, where he began as Executive Creative Director in 2002 and was promoted shortly thereafter to President and Executive Creative Director. Under his leadership, the brand became one of the most awarded in the world, racking up an unprecedented 106 Cannes Lions.
“As we continue to build our creative leadership globally, Erik embodies this disruptive spirit of TBWA. He is an incredibly talented, creative icon in our industry, and he has an unmatched passion for everything he sets his sights on. He’ll help make New York a creative force to be reckoned with,” said Garbutt.