Industry Archives | World Branding Forum

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Featuring Guest Editor Malcolm Poynton, Global CCO of Cheil and Guest Essayists Jean Lin, Global CEO of Isobar and Rob Reilly, Global Chairman of McCann...

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Advertising Industry News Technology

Driven by Mobile: Ad Platforms Expected to Reach US$111 Billion in 2020

Joshua Hughes

March 9, 2015July 4, 2023

The mobile market is the key focus for companies serious about advertising Major companies acting worldwide in the captive advertising space—namely Yahoo, Facebook, Google, Microsoft,...

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Advertising Featured Industry News Technology

Leaders From AOL, Colgate, Facebook, Google, McDonald’s, Mondelez, P&G, Join Trustworthy Accountability Group

Thomas Ng

March 6, 2015July 4, 2023

After Laying Foundation for TAG's Growth, Linda Woolley Steps Down as CEO; IAB EVP of Public Policy Mike Zaneis Takes Over As Interim CEO The...

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Branding Design Featured Industry News Technology

IBM Studio Opens in London to Transform the Client Experience

Anisha Kapoor

February 20, 2015July 4, 2023

The Studio will be the hub of IBM Design in London and will host local teams from IBM Interactive Experience, the largest digital agency in...

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Branding Design Featured Industry News Technology

Happy 25th Birthday Adobe Photoshop

Thomas Ng

February 19, 2015July 4, 2023

A Cultural Icon, Photoshop Has Been Shaping the Way We View the World Adobe Photoshop, the imaging software that continues to redefine creativity in the...

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Design Featured Industry News Technology

Monotype and Lippincott Unveil Curated ‘Brands With Heart’ Collection

Thomas Ng

February 18, 2015July 4, 2023

Helps Brands Identify Typefaces that Best Convey Humanistic Qualities Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading provider of typefaces, technology and expertise for creative...

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Branding Featured Industry Marketing News

Domino’s Opens in Two New Markets: Azerbaijan and Cambodia

Anisha Kapoor

February 17, 2015July 4, 2023

International openings now total six new markets in the past 12 months Domino's Pizza, a recognised world leader in pizza delivery, has started the year...

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Advertising Featured Industry Marketing News Technology

Rubicon Project’s “Consumer Pulse” Assesses Real-Time Marketing for Valentine’s Day

Joshua Hughes

February 13, 2015July 4, 2023

89% of Shoppers Wait Until Final Days to Make Purchases; Nearly Half of High-Spending Millennials Purchase Online Rubicon Project (NYSE:RUBI), a technology leader engineering the...

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Branding Featured Industry Marketing News Technology

How The World Shops Cross-border

Thomas Ng

February 9, 2015July 4, 2023

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...

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Advertising Branding Featured Industry News

AbelsonTaylor’s Ad Inducted into the Medical Advertising Hall of Fame

Olivia Pearce

February 4, 2015July 4, 2023

It's clear. It's concise. It's memorable. And it has just been inducted into the Medical Advertising Hall of Fame (MAHF). Chicago agency AbelsonTaylor accepted the...

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Branding Featured Industry News

Iconix Acquires Athletic Brand PONY In North America

Olivia Pearce

February 3, 2015July 4, 2023

Iconix to Have Option to Expand Global Ownership Iconix Brand Group, Inc. (Nasdaq: ICON) today announced that it has acquired the North American rights to...

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Advertising Branding Featured Industry News

Shocase Celebrates the Players Behind the Best Big Game Commercials

Joshua Hughes

January 30, 2015July 4, 2023

Social Network Credits the Teams behind the Ads; Invites Additional Collaborators to Get Recognised The Seahawks and Patriots won’t be the only teams on display...