Industry Archives | World Branding Forum

Read Time:2 Minute, 12 Second

Garbutt will oversee creative across TBWA's global accounts and will lead the New York office as Chief Creative Officer TBWA Worldwide has announced the appointment...

Read Time:2 Minute, 5 Second

Industry News

Horizon Media “BrandStorm” Hackathon Creates Inventive Ideas for Clients

Anisha Kapoor

June 29, 2015

BrandStorm Part Of Agency's INVENT@horizon Initiative Horizon Media, the largest and fastest growing privately held media services agency in the world, hosted its first-ever "BrandStorm"...

Read Time:1 Minute, 58 Second

Industry News

Fox News Chairman and CEO Roger Ailes Signs New Multi-Year Contract with 21st Century Fox

Thomas Ng

June 26, 2015June 26, 2015

Ailes to Continue Leading America’s Most Successful and Most-Watched News Channel 21st Century Fox (NASDAQ: FOXA, FOX) has announced that Roger Ailes has signed a...

Read Time:17 Second

Featured Industry News Technology Videos

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Thomas Ng

June 26, 2015June 30, 2015

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...

Read Time:1 Minute, 51 Second

Industry News Social Media

American Advertising Federation (AAF) and Shocase Announce Social Media Partnership

Joshua Hughes

June 24, 2015June 30, 2015

Partnership brings exclusive benefits on the nation's first social network designed for marketing professionals to the AAF's 45,000 advertising members. Shocase, Marketing’s Professional Network, and...

Read Time:2 Minute, 50 Second

Advertising Featured Industry News

62nd Cannes Lions Festival of Creativity Opens; Announces First Winners

Joshua Hughes

June 23, 2015June 23, 2015

Following Saturday’s conclusion of a second, successful Lions Health, the doors of the Palais des Festivals have opened for the 62nd Cannes Lions Festival of...

Read Time:2 Minute, 53 Second

Advertising Featured Industry News

The Economist Makes Its Cannes Debut with “Wake Up with The Economist”

Joshua Hughes

June 22, 2015June 22, 2015

Economist editors Daniel Franklin, Alexandra Suich and Tom Standage, along with top marketers from Walt Disney, Dell, Airbnb, Nestle, P&G and more, will debate creativity...

Read Time:1 Minute, 47 Second

Design Industry News Videos

Shutterstock and Penske Media Form Strategic Editorial Imagery and Video Partnership

Thomas Ng

June 22, 2015June 30, 2015

Alliance to create leading global image library anchored by PMC's WWD and Variety. Shutterstock, Inc. (NYSE: SSTK) and Penske Media Corporation (PMC) have agreed to...

Read Time:1 Minute, 22 Second

Advertising Featured Industry News

Ogilvy & Mather Worldwide Chairman and CEO to retire in second half of 2016

Joshua Hughes

June 19, 2015June 21, 2015

Miles Young will become the next Warden of New College at Oxford University. Ogilvy & Mather has announced that Miles Young, Worldwide Chairman and CEO...

Read Time:1 Minute, 24 Second

Advertising Industry Marketing News

Infographic: Red Backgrounds and Male Faces Net Higher Advertising Conversions Says Rocket Fuel

Joshua Hughes

June 15, 2015July 4, 2023

Visual Companion Highlights Key Findings of Landmark Rocket Fuel Creative Study. Rocket Fuel, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at...

Read Time:7 Minute, 36 Second

Advertising Featured Industry News

Leo Burnett Forecasts 2015 Cannes Lion Winners In 28th Cannes Predictions

Joshua Hughes

June 12, 2015July 4, 2023

Predictions Feature 20 Contenders and Global Industry Trends. Leo Burnett Worldwide revealed its 28th annual Cannes Predictions anticipating the results of this year's 62nd Cannes...

Read Time:2 Minute, 6 Second

Advertising Branding Design Featured Industry News Public Relations

Publicis Worldwide Launches New Logo; New Design Pays Homage to Original Logo by Founder

Anisha Kapoor

June 11, 2015July 4, 2023

New logo reflects heritage of legendary founder and leader Marcel Bleustein-Blanchet while encompassing 'Lead The Change' philosophy of Publicis Worldwide. Publicis Worldwide is launching a...