Industry Archives | World Branding Forum

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The latest installation marks the arrival of the Effies in the United Kingdom, where 11 contenders walked away with trophies. The Effies programme for the...

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Industry News

Essence Fills Global Head of Analytics Position

Joshua Hughes

May 17, 2016May 17, 2016

Anant Mathur’s Essence appointment is effective immediately. He reports to Shebbeare and be based out of the San Francisco office. Global digital agency, Essence, has appointed...

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Featured Industry News

Aeroflot Partnership Inked with Avis Takes Flight

Thomas Ng

May 9, 2016May 9, 2016

All Aeroflot Bonus members who rent with Avis from 4 May will be awarded 6,000 air miles, depending on length of service. Aeroflot and Avis...

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Featured Industry News

Arc Strengthens Global Leadership with Key Appointments

Anisha Kapoor

May 6, 2016May 6, 2016

Joining the restructured Arc leadership team are five industry veterans, including Chris Cancilla, Karuna Rawal, and Bob Raidt. Shopper marketing and activation agency, Arc, has...

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Featured Industry News

Ogilvy & Mather Reclaims World’s Most Effective Effie Title

Anisha Kapoor

April 29, 2016April 29, 2016

Ogilvy & Mather has secured the top global ranking for 2016 by grabbing more Effie awards than any other agency in the past 12 months—320 Effies....

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Advertising Industry News

Lions Health Partners with RB to Tackle Air Pollution

Joshua Hughes

April 27, 2016April 27, 2016

The Lions Health Innovation Hack will gather entrepreneurial minds to pioneer innovations that protect children from the effects of pollution. Lions Health has signed on...

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Advertising Featured Industry News

Lions Entertainment at Cannes Lions to Boost Music Industry

Joshua Hughes

April 25, 2016April 25, 2016

June 2016 will see a host of music moguls, artists, and labels take part in line with the newly launched Lions Entertainment in Cannes. The Cannes...

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Featured Industry News

Royal Mail Welcomes The Queen to Mark 500th Anniversary

Olivia Pearce

April 20, 2016April 20, 2016

Royal Mail visit took place on the first day of anniversary events to mark Her Majesty The Queen's own 90th birthday. Royal Mail today revealed a...

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Advertising Featured Industry News

Samsung Bags Creative Marketer of the Year at Cannes Lions

Joshua Hughes

April 15, 2016April 15, 2016

The award recognises the impact Samsung technology has had on consumers's lives and shift of its marketing approach to a more consumer-centric strategy. The Cannes Lions...

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Advertising Industry News

Cannes Lions Innovations Names Tamhane to Jury

Joshua Hughes

April 11, 2016April 11, 2016

Gain Theory’s London-based WW COO and EMEA Chief Executive Officer, Manjiry Tamhane has been selected to the Creative Data jury. Cannes Lions Innovation, the specialist event...

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Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...

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Advertising Industry News

TBWA Welcomes Anaka Kobzev to Global Executive Team

Joshua Hughes

March 30, 2016March 30, 2016

She brings with her high-profile marketing communications experience, having led internal and external public relations for over a decade TBWA has appointed Anaka Kobzev (pictured)...