MSL Appoints Jeremy Cohen to Lead Salterbaxter Business

Cohen to lead MSL consultancy business and break the mould on conventional approaches to sustainability strategy, performance, and communications

MSL has appointed long-time CEO counsellor and CSR and sustainability expert, Jeremy Cohen, to lead its global Salterbaxter social purpose and sustainability business.

Cohen joins Salterbaxter from the Reputation Institute where he was Vice President and Consulting Director for the BENELUX region. Previously, he led Edelman‘s Business and Social Purpose practice.

Cohen will report to Peter Steere, Chairman of EMEA for MSL, and will be based in London.

Salterbaxter, named as one of the UK’s leading Management Consultancies in Sustainability in the Financial Times 2018 ranking, has been one of the best performing segments of MSL’s business over the last few years and had its best performance ever in 2017.

Publicis acquired Salterbaxter in 2014 and aligned it with the MSL business. It currently has operations in London and serves North America from New York.

Steere said that Cohen is the ideal leader to build on Salterbaxter’s extraordinary legacy as the premium consultancy that companies and brands turn to for access to the world’s top experts in social purpose and sustainability.

“Jeremy not only brings a track-record of respected sustainability and social purpose leadership, he also understands the strong bridge between global megatrends, shifting stakeholder expectations and boardroom decisions around corporate responsibility.

“Additionally, his strong creative sensibility fits with Salterbaxter’s tradition of breaking the mould on conventional approaches to sustainability strategy, performance, and communications,” continued Steere.

Cohen added, “I have admired Salterbaxter for many years as it has evolved to become the world’s leading sustainability and purpose consultancy, assembling a great team, building a great business and delivering groundbreaking work. I look forward to leading the firm to more successes in the future.

“Together with Peter and the Salterbaxter leadership team, we will continue to build Salterbaxter as a truly global brand for creative, progressive, and challenging solutions for the world’s top brands and organisations.”

Cohen has enjoyed a 20-year communications career in multinationals including Philips, Shell, and SWIFT, as well as leadership roles in global PR agencies, working in The Netherlands, France, Belgium, USA, UK and the across the Middle East.

He has acted as the lead communications advisor for more than a dozen Fortune 50 CEOs as well as a number of leading international political figures.

Cohen is a specialist in helping complex organisations deliver the triple bottom. He has worked at the C-suite level with multinationals on CSR and purpose strategies, as well as crisis and issues, reputation management, and stakeholder engagement on environmental and social issues.

Most recently, he was a member of the global leadership of Reputation Institute and previously Global Director of Marketing, Communications and Sustainability and a member of the Senior Management Committee of Arcadis.

Whilst at Edelman, he was the Global Client Relationship Manager for Unilever, in addition to running the Business and Social Purpose Practice.