Lumentus Expands Expertise; Adds Strategic Messaging Veteran

Major Expansion by Lumentus Continued with Addition of Eric Shultz

Experienced messaging strategist and former broadcast journalist, Eric Schultz, has joined the digital communications agency, Lumentus. Schultz, who has experience with clients in industries across the spectrum, will serve as Director of Strategic Communications.

Schultz will lead accounts that focus on branding, engagement, as well as online, broadcast, and traditional media. He will also work with clients on media placement across print, broadcast and digital platforms.

With more than a decade of experience in the broadcast and digital news industry, he leans on that first-hand knowledge to inform his counsel. Schultz will play an integral role in creating overall communications strategies, newsworthy concepts, and specialised strategy presentations and proposals.

Lumentus is a full-service integrated digital communications agency that helps clients build and manage brands whilst simultaneously protecting and improving perceptions. The agency represents a roster of corporations, public policy organisations, financial services firms, healthcare businesses, life sciences companies and executives from across the spectrum.

“Eric brings a level of media and public relations expertise that will strengthen our capabilities across communications disciplines. His combination of experience in the newsroom and in client service provides him with a truly unique perspective that will undoubtedly serve the needs of our diverse clientele,”┬ásaid Laurence Moskowitz, Lumentus Managing Partner and Chief Executive.

“Lumentus is exactly what I was seeking in the next step of my career. Its size allows it to be nimble as client needs arise, the diversity of the staff experience gives me the opportunity to learn from my colleagues, and the varied roster of clients will allow me to take on new challenges every day,”┬ásaid Schultz.

Before joining Lumentus, Schultz was an Associate Director, Senior Media Strategist, writer and Content Producer for Portland Communications in New York and Washington, DC. Prior to Portland, he produced influential live television shows at CNBC, MSNBC, Bloomberg, CNN and Fox 5 New York. He holds bachelor degrees in Broadcast Journalism and Political Science from Syracuse University.

Schultz is the latest addition as Lumentus continues a major expansion over the last few months to further complement its suite of service offers to clients.