New Consultancy breaks down own silos and unites the capabilities of Kantar companies
Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers.
With its combined creative and analytical heritage, the consultancy is unique in combining retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers think, live, behave and buy, and world-leading proprietary data. Unlike many other consultancies, it is able both to develop strategies and execute against them and embed capabilities within client organisations.
Launching with over 1,000 analysts, thought leaders, software developers and expert consultants, the consultancy’s market-leading assets include PoweRanking, RetaiI IQ, RichMix, XTEL, VR Infinity, GrowthFinder, Global Monitor, and the ‘Marketing, Insights and Purpose 2020’ series. At launch the client base includes major multinationals including Unilever, Pepsi, Tata, Bayer, Amazon, Walmart and major regional clients such as JBS, Pladis, Alibaba and RBS.
“We live in a new era of consumption. Growth can no longer be assumed, yet there are more, not fewer, opportunities to build breakout brands and new lines of business. Future growth exists, but beyond the comfort zone of most organisations; it is more granular, less siloed and more opportunistic,” said Phil Smiley, CEO, Kantar Consulting, discussing future growth and expansion opportunities.
“We will rewrite the rules of demand and the conventions of marketing and sales. Our Whole Demand philosophy will help clients go beyond strategy to generate and convert demand and create long-lasting, sustainable growth,” added Smiley.
“We are creating Kantar Consulting to fulfill our ambition of bringing a deeper, more rounded consulting offer to our clients. Alone and in combination with other capabilities, the consultancy will be a core part of Kantar and WPP’s success in the future,” said Eric Salama, CEO, Kantar.