Bahlool’s expertise augments Immersion’s strength in mobile, social, and automotive industries
Immersion Corporation, the leading developer and licensor of touch feedback technology, today announced the appointment of Hossam Bahlool as Vice President of Marketing. Bahlool will lead Immersion’s worldwide marketing organization and drive momentum for the adoption and monetisation of haptics in digital content and devices.
As a member of Immersion’s executive team, Bahlool will oversee all aspects of the marketing function, including product management, corporate and product marketing, and communications. He and his team are responsible for driving mainstream adoption and monetisation of haptics by developing and executing on the marketing strategy and product vision for Immersion’s technology and IP services.
Bahlool has an extensive background and experience in product management, marketing strategy, and evangelizing new technologies for a variety of high tech, global organizations. He joins Immersion from Telenav, a leading provider of connected car and location-based platform services, where he was responsible for product management and marketing. Bahlool previously served as co-founder and Vice President of Product for mobile social apps company, Jingu, before it was acquired by Rebellion Media. Prior to Jingu, he spent several years at BlackBerry as Director of Product Management.
“Bringing the sense of touch to digital content, we create engaging experiences that are more impactful and real. It was important for us to find an executive to further develop our vision for haptics and demonstrate the value it can bring to our customers and users,” said Victor Viegas, Immersion’s CEO. “Hossam has impressive leadership experience in many of our key markets, including mobile, social, and automotive.”
“I’m excited to join Immersion as customers seek new ways to increase user engagement in digital content and devices,” said Bahlool. “As a team, we’ll continue to drive the value that haptics bring to end user experiences.”