Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac
Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key themes and challenges that Chief Marketing Officers (CMOs) face in this age of digital disruption.
Through interviews with forward-thinking CMOs and other leaders, the series highlights the explosive pace of technology and its impact on the challenges of today’s CMO.
Hosted by Brent Chaters, Managing Director of the company’s Digital Customer & Marketing Transformation practice in Canada, and technology reporter Amber Mac, the series provides insights to help navigate the evolving demands and technological changes within the marketing organisation, as well as within companies as a whole.
“More Canadian CMOs are beginning to recognise the new responsibilities on their agenda, and this podcast is about understanding the value of reinventing their role in an era of profound change and disruption in order to thrive in the future market space,” said Chaters.
“It is an exciting time to be having these conversations with true leaders and experts in this space, as we at Accenture work hand-in-hand on these challenges with some of the world’s largest organisations.”
Mac said, “In our ever-connected world, there is no business success without marketing success. In Marketing Disrupted, we dive into what it takes to stand out, make a difference, and see results. We talk to leading marketing executives, lifelong marketing celebrities, and new marketing disruptors.”
Each episode of Marketing Disrupted examines key themes and explores common challenges and case studies that will inspire listeners to take new ideas, strategies and questions back to their own organisations and teams.
Notable guests include Theresa McLaughlin, Global CMO, TD Bank Group; Lara Skripitsky, Vice President and Chief Technology Officer, McDonald’s Restaurants of Canada Ltd.; Diana Helander, Head of Marketing, data and enterprise solutions, Twitter; Justin De Graaf, Head of Research and Insights, ads marketing, Google; Randy Weyersberg, CMO and VP of brand & marketing, OLG; Loni Stark, Senior Director of strategy & product marketing, Adobe; Alexander Lvovich, Managing Director, Volvo Car Canada; Arati Sharma, Director of Marketing, Shopify; Guy Kawasaki, Chief Evangelist of Canva, brand ambassador for Mercedes-Benz, former Chief Evangelist of Apple, and speaker & author; Betsey Chung, SVP and Chief Marketing Officer, TD Canadian Banking; and Aaron Sanandres, CEO and co-founder, UNTUCKit.
Marketing Disrupted, produced by Stuart Coxe at Entertainment One’s Podcast Network, is the third podcast series sponsored by the company. The AI Effect, a two-season series that explored AI with a range of guests, including Toronto Mayor John Tory and Prime Minister Justin Trudeau, ranked among Canada’s top business news podcasts, with more than 60,000 cumulative downloads in 82 countries.