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Performance marketing company experiences rapid acceleration in mobile commerce and international footprint
HookLogic, a leader in performance marketing for brands, says that it expects to surpass $100 million in sales in 2015. HookLogic partners with ecommerce sites to provide closed-loop advertising to hotels and consumer product brands while generating profitable revenue for site owners.
While market attention has been focused on Google, Amazon, Facebook and other consumer platforms, HookLogic has quietly built a performance marketing platform that spans the largest ecommerce sites in retail and travel, including Walmart, Target, Best Buy, Macy’s, Costco, Argos, Expedia and Priceline.
“Many of the world’s brands depend largely on retailers to sell their products and services, leaving them few opportunities for closed-loop performance marketing,” said HookLogic CEO Jonathan Opdyke. “We succeeded in creating a network model, patterned off of search engine marketing, where brands see a true return-on-investment and take an always-on approach to marketing. Our native product listing ad format has also enabled a seamless transition from desktop to mobile, with upwards of 40 percent of our ad inventory expected to be mobile this year.”
HookLogic’s platform has grown to span more than 160 of the world’s largest ecommerce sites in 69 countries, with access to more than $90 billion in ecommerce sales for brand sales attribution. In the U.S., HookLogic’s retail network reaches more unique shoppers than Amazon.com, with web traffic expected to surpass Amazon in Q4 of 2015.
“Using HookLogic has not only boosted our sales, it has yielded valuable insights and data that have in turn informed future marketing campaigns,” said Niall O’Gorman, global director of ecommerce strategy and innovation for Mondelēz International. “HookLogic has lifted the veil on ecommerce, greatly expanding our view into sales attribution and enabling us to think differently about digital marketing.”
HookLogic’s mobile native ads demonstrated dramatic growth over the past year, with smartphones delivering more than double the click through rates of desktop. According to eMarketer, mobile retail site visits are continuing to climb, with the average retail site getting 26.6 percent of its U.S. visits from smartphones in 2014, and 17.8 percent from tablets.
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