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Hisense has engaged influencers from European markets UK, France, Spain, Germany, and Italy for its UEFA Euro 2016 campaign.
As headline sponsor for UEFA Euro 2016, Hisense has initiated collaborations with high-profile football freestylers for its latest social media campaign. The consumer tech group has engaged influencers from five key European markets namely UK, France, Spain, Germany, and Italy.
To raise brand awareness region-wide, the push adopts a creative approach in connecting the marque to the sport. The ambassadors will feature each country’s hero Hisense products in their videos, and showcase their trademark football skills with trick-shots and challenges.
Famed for combining music, break dance, somersaults and various football and basketball elements to his routines, former world champion, Sean Garnier, has been selected for France. The two videos created capture said artistry and tourist attractions in Paris for an audience of 2.5 million followers.
Germany’s largest football channel, Freekickerz, with over four million YouTube subscribers, lends to the effort with a video of its own. The production is set to appear across the brand’s online platform during the tournament to tie in with the country’s quest to the final.
In the UK, sports entertainment YouTube channel, Rule’m Sports, renowned for challenging celebrity athletes to learn skills outside their comfort zones, features four icon. Theo Baker (UK), Daniel Cutting (Germany), Kieran Brown (Spain), and Global Freestyle (France) have come on board. Watch the series here.
For Italy, YouTubers, I 2 Bomber del Freestyle, known for their participation in Italy’s Got Talent, starred in two campaign videos. The first sees the influencers shoot around familiar Turin sites with Hisense C20 phones. The second is slated set to go live throughout the tournament.
Spain’s favourite YouTube football skills tutorial channel, Football Tricks Online, fronted by Guido Hernandez, created a branded video for the push. The clip shows his 1.5 million fans how he practices his trick shots during the games, amongst creating his famed tutorials.
“Our partnerships with these talented freestyle footballers allow us to introduce their vast fan bases to Hisense. We believe it is crucial that we connect with as many audiences in during what we predict to be a memorable summer of football,” said Andre Iannuzzi, UEFA Euro Project Lead at Hisense.
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