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Titled A Visit from Aunt Flo, the HelloFlo commercial addresses the highs and lows of menstruation using a comical character.
HelloFlo has rolled out an advertisement in conjunction with U by Kotex and Poise. Titled A Visit from Aunt Flo, the commercial addresses the highs and lows of menstruation using a comical character—the proverbial ‘Aunt Flo’—and opens with scene featuring a couple frantic over her delayed arrival.
Throughout the video, she is seen being greeted either with relief, exhilaration or trepidation. The episode also captures the uneasiness and gloom associated with menopause. Said anxiety is met with helpful advice and a solution for light-bladder leakage which is common during final visits.
According to recent reports, the said video debuts with a year-long multi-faceted marketing push which includes customised feminine care packages for young females at the start of their first cycle as well as new mothers. The two-brand collaboration is a creative first for Kimberly-Clark.
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