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Hard Rock International is expanding its footprint to the sands of sunny Daytona Beach with the upcoming opening of a fourth hotel in Florida.
Hard Rock will soon open its fourth Florida location, with the brand set to land on the shores of Daytona Beach later this year. The 200-key beachfront property captures its collaboration with Summit Hospitality Management Group, which is managed by the global hotel giant.
The establishment will provide exclusive amenities including a workout facility and spa with a Rhythm & Motion menu, manicure and pedicure station, six treatment rooms, and poolside cabanas with wellness services. In the lobby, the Rock Shop will feature iconic merchandise.
With families in mind, children will enjoy the Hard Rock Roxity Kids Club. Meanwhile, The Sound of Your Stay music programme allows guests to tap into their passion for rock. The spot also promises indoor and outdoor meeting spaces with views of the Atlantic Ocean.
The getaway includes a swimming pool and deck set against a panoramic backdrop. In addition to its beachfront activities, travellers can indulge in outdoor experiences which range from paddle boarding on the Halifax River to deep sea fishing out of the Ponce de Leon Inlet.
“From gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we’re thrilled to bring our product to visitors and locals alike in Daytona Beach,” said Marco Roca, EVP of Global Hotel Development at Hard Rock International.
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