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Sporting a fresh, modern design and rich content, the online portal also offers simple navigation to enhance the consumer experience
North American intercity bus company, Greyhound, has unveiled a brand new website to reinvent the way its passengers plan and book bus travel. While sporting a fresh and modern design as well as rich content, the online portal also offers simple navigation to enhance the consumer experience.
Built from the ground, the revamp is aimed at introducing users to the best fares available, easy booking processes, and travel tips or useful suggestions for each new trip. The rejuvenated site centres on the needs and interests of Greyhound’s customers, and is the brand’s latest milestone in its transformation.
Beyond the new look and feel, another key feature includes the provision of new fare options that are easy to understand alongside a show of the benefits attached to the service, such as free checked bags, priority boarding, and helpful guidelines on obtaining additional Road Rewards points.
Also, the inclusion of the filter search option assists the public in securing journey-relevant results by departure time, price, the fastest route, and online-offline comparison to locate the best deal. Meanwhile, the complementary offering of route and travel policy details both help better manage a traveller’s expectations.
The information rendered is targeted in such a way that its lists the types of services available at every stop as well as answers frequently asked questions, touching on inquiries that cover baggage, ticketing and service needs—all of which are clearly communicated for a seamless encounter from start to finish.
Similarly, travel content has been featured on the website has been tweaked to also present videos showcasing real customer journeys, the transportation giant’s employees, and city-specific recommendations which highlight what to do or see, so as to assist people in the planning of the trip ahead.
In addition, the layout of its tickets have been facelifted to don a clean, simplified look where details such as schedule number, origin and destination, and boarding time can be easily found. The passes also include helpful tips for baggage and traveling by bus, as well as station information.
“This is the latest in a series of game-changing improvements we are making to provide a better experience. Our goal is for customers to not only think of us as a company that is easy to do business with, but as one of the best options when exploring travel choices,” said Andy Kaplinsky, Chief Commercial Officer of Greyhound Lines.
Finally, customers get to enjoy a refreshed end-to-end travel experience with Greyhound, from booking their journey to riding on one of the more than 1,200 new coaches which feature amenities covering free WiFi, restrooms, power outlets, leather seats, guaranteed seating, extra legroom, and footrests.
Other updates announced by Greyhound earlier this year include the launch of BusTracker on the Greyhound mobile app and its website, giving users real-time information about whether their bus is early, on time or delayed. Other enhancements to the portal are underway and will soon be announced.
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