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Grand Hyatt has launched its Go Grand for the Holidays push by partnering with Josh Groban and hosting a unique carolling experience.
Grand Hyatt and Josh Groban have teamed up as part of the brand’s Go Grand for the Holidays campaign, to spread festive cheer with a unique carolling experience. Launched in New York, the push features the artiste’s new single, Have Yourself a Merry Little Christmas.
The celebrations culminate in A Grand Carol, an exclusive music video designed to capture the spirit of the season as decked by the hospitality marque. Hyatt has made a donation to Find Your Light—a foundation by Groban offering kids the chance of a quality arts education.
The A Grand Carol video debuts on 15 December across YouTube. Fans can share in the festivities via Facebook and Instagram, by using the hashtag #GoGrand. The term ‘Hyatt’ is used here for convenience to refer to Hyatt Hotels Corporation and one or more of its affiliates.
From a performance by a children’s ballet at the Grand Hyatt Hong Kong to an outdoor rink, where guests can skate under twinkling holiday lights at Grand Hyatt Seoul, the group is taking the campaign worldwide with several local events planned for guests over the Christmas period.
“We seek to provide our guests with extraordinary experiences and moments of more during their travels. Having Josh Groban bring such a magical moment is just one of many ways our hotels are celebrating the holidays,” said Samie Barr, Vice President of Global Brands for Hyatt.
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