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The tyre giant is using a limited-time promotion to start 2016 off as a ‘good year’ for its consumers in the United States
Goodyear has launched a 10-day social media sweepstakes across its newly created Twitter channel. The tyre giant is using the limited-time promotional exercise to make 2016 a ‘good year’ for its consumers in the United States.
Fans following the brand via @Goodyear on Twitter or engaging with the marque using the #Goodyear hashtag stand to win prizes ranging from tyres to blimp rides to a high performance vehicle as the grand prize. The initiative includes also the markets of Los Angeles, Miami, Dallas, Phoenix, Atlanta, and New Orleans.
Participants now have a chance to pick up two tickets to the New Year’s Six College Football Playoff game kicking off in their respective cities. The first to find the location of a Goodyear ambassador in a scavenger hunt type sprint wins. The unveiling of the location will occur when the promotion goes live in each market. Full sweepstakes rules are available here.
“As the title sponsor of the College Football Playoff Semi Final at the Goodyear Cotton Bowl Classic on New Year’s Eve, we felt it was the perfect time to celebrate the New Year with consumers across the country,” said Seth Klugherz, Director of Brand Marketing at Goodyear.
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