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G-SHOCK features Joesph Gray in the latest product release

G-SHOCK, watch brand, recently released its first-ever heart rate monitor watch, the GBDH1000-1A7. A first of its kind for the brand, the GBD-H1000 combines standard G-SHOCK technology with key functions to support workouts. To coincide with the launch of the new timepiece, G-SHOCK has officially welcomed elite mountain runner, Joseph Gray to team G-SHOCK.

As the only African American member of the US Mountain Running Team at any level, Gray boasts countless accolades and is an 18-Time USA National Champion as well as the first-ever national champion at the 30k trail distance. Gray embodies the supreme tenacity and toughness the G-SHOCK brand is conventionally known for and is an exciting addition to team G-SHOCK, as the brand places an additional focus on health and fitness.

Gray had this to say about the partnership: “I am elated to be the latest member of team G-SHOCK. The brand has always been a favourite of mine on and off the trail and it feels right at home for me.”

To commemorate the partnership, the brand has released a new video featuring Gray putting the GBD-H1000 to the test whilst training for an upcoming 10K mountain race. Gray showcases the watch’s ability to create a training plan unique to him, as well as the model’s built-in GPS, target heart rate display, Vo2 Max sensor, and long battery life that help him stay on track and become an even more competitive runner.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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