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While there are plans to expand the offering into other markets, Expedia UK customers will be the first to book rail travel online.
Expedia is set to expand its rail offering across its online UK extension this autumn. In partnership with SilverRail, the Association of Train Operating Companies, and Rail Delivery Group (RDG), customers will be able to purchase rail travel throughout Britain alongside the travel options already on offer.
The availability of said offering marks the first for a global full-service online travel agency, in that such a component now joins a variety of other travel products such as air, hotel, car rental, activities, and packages. Amidst other advantages, the strategy is expected to aid in the frequency of site visits.
“Adding rail to our business is not as easy as copy-pasting our existing booking models. Rail is a unique platform and our partners have been great in ensuring a seamless entrance into the market and delivering high customer value as well,” said Greg Schulze, SVP, Commercial Strategy and Services at Expedia.
Phocuswright’s 2016 data indicates that rail is a $130 billion market opportunity. The global research company also notes rail as the fastest growing sector in travel, thanks to recent growth from private and government investment, technology advancements, and convenient access and destinations for travellers.
Customers visiting the Expedia UK site will be the first to enjoy booking rail travel in the fall. The company has plans to expand the offering to other countries and rail providers in the future.
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