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With its latest global practice in place, Essence has named Jon Taylor its Global Director of Data Strategy. He is based at the New York office.
International digital agency, Essence, has appointed Jon Taylor as its Global Director of Data Strategy. He will be the first person to hold the position as the group launches its latest global practice. He enters from Dun & Bradstreet, where he was most recently VP, Operations, Audience Solutions.
There, he transformed the brand’s offline data into audience targeting and analytics products for digital marketers. Prior to that, he was Senior Director, Global Market Solutions at Cadreon, IPG’s programmatic division, where he drove the expansion of its offering into dozens of global markets.
He has also held several director-level positions at UM Worldwide and IPG Mediabrands. He will now grow Essence’s data strategy practice to help clients maximise the value of data to improve media targeting and deepen insights in pursuit of an audience-first approach to advertising.
Taylor’s appointment is effective immediately. He will report to Andrew Shebbeare, the company’s Co-founder and Chief Product Officer while based out of the New York office.
“Audience-centric planning is now a reality for all of our clients. This has created new demands on our teams; we recognise that to understand audiences sufficiently well to build more meaningful, additive connections, we must start work well before a campaign brief is written,” said Shebbeare.
“Having a practice dedicated to driving data strategy will help our agency’s clients get to better insights, craft better communications, target audiences more effectively, and measure the impact with even greater confidence.”
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