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Sofía Vergara has announced her foray into the coffee industry with the launch of ¡DÍOS MIO! COFFEE, a tribute from Latina women to the world.
¡DÍOS MIO! COFFEE: “My God!”
The name, ¡DÍOS MIO!, which means “My God!” is a common expression used by Latinos when discovering the perfect taste and flavour.
‘Originating from the mountains of Colombia, where coffee is more than a drink, it is an expression of passion and authenticity, ¡DÍOS MIO! COFFEE evokes the traditions and flavours of the country while celebrating the female coffee growers behind the brand.’
Sofía Vergara, self-proclaimed coffee connoisseur and the Co-Founder said, “¡DÍOS MIO! COFFEE comes from my love of Colombian coffee and my high standards when it comes to the quality of my coffee.”
¡DÍOS MIO! COFFEE Empowers Female Coffee Growers
¡DIOS MIO! COFFEE is more than just coffee; it’s a tribute from Latina women to the world, giving “The Best of Colombia in Every Sip”.
The actress, known for acting artistry, said, “I grew up in Colombia, drinking Colombian coffee. We have spent the last few years creating these blends with an amazing team of female coffee growers behind us. Women represent 30% of Colombian coffee growers, and it’s an honour to highlight their families and legacies through ¡DÍOS MIO! COFFEE.”
“It’s exciting to highlight the female coffee growers in Colombia who work tirelessly and meticulously at what they do. Drinking and enjoying coffee has long been a tradition in our everyday lives, and I love that we can finally share ¡DÍOS MIO!” Vergara told PEOPLE.
3 Premium Blends
The brand uses the highest-quality Colombian coffee beans. It is available in three premium blends: light, Medium, and Dark, each paying tribute to the qualities and characteristics of Colombian women.
- Sweetness (Light Roast): Dulzuracoffee captures the essence of a warm ‘abrazo de abuela’ (grandmother’s hug). The love and dedication coffee growers put into every step of the process create a smooth, fruity cup with delightful sweetness and a hint of acidity.
- Balance (Medium Roast) – This blend gives a rich aroma and flavour with notes of nuts, white chocolate, and brown sugar in every cup. A blend of flavours inspired by the mujeres (women) who gracefully balance work, family, and passion for coffee.
- Strength (Dark Roast) – A flavour inspired by the fuerza (strength) of Colombian women in coffee farming. This dark roast blend is a symbol of energy running through Latin veins. Each sip gives a strong coffee flavour with cocoa hints and smoky notes because of excessive caramelisation.
Moreover, the brand partnered with the Federación Nacional de Cafeteros (The National Federation of Coffee Growers – FNC), Colombia’s most important coffee institution, to produce authentic Colombian coffee beans.
¡DÍOS MIO! COFFEE is now available on Walmart.com and www.diosmiocoffee.com. Each roast will be available in whole and ground beans, K-Cups, and Nespresso pods.
