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Diet Coke’s latest campaign ‘You Do You’ features an advert showing elderly women browsing a dating app named Twinge. The aim of the light-hearted campaign is to highlight those everyday moments, tapping into popular culture and encouraging people to be themselves.
Tuuli Turunen, marketing manager for Diet Coke said, “As we continue to evolve and update the Diet Coke brand for both loyal drinkers and a new wave of fans coming into the brand for the first time, we’re really excited about the launch of our new campaign, You Do You.
“Diet Coke is enjoyed every day and the launch of the new light-hearted campaign to celebrate everyday ‘you do you’ moments from embracing cultural trends to enjoying everyday pleasures aims to encourage our fans to just be themselves.”
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