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A first for Canada, the new campaign by Diet Coke features millions of unique and colourful designs, where no two bottles are the same.
Diet Coke has rolled out its One of a Kind campaign in Canada, a programme featuring millions of unique designs for the first time in said market. The new releases are now available in stores while supplies last, and include the 500ml PET as well as 355ml and 237ml glass bottles.
While no two packages are identical, a select number of patterns will feature across the brand’s 355ml and 222ml cans. The company tapped into HP’s Indigo digital printing technology to develop 36 base designs inspired by the bubbles, fizz, taste, and spirit of the iconic Diet Coke.
Through its SmartStream Mosaic software, the designs were used to automatically create millions of new graphics. Consumers can purchase their own One of a Kind bottle at major retailers nationwide. For the push, the beverage giant is partnering with celebrity stylist, Brad Goreski.
He will share with fans his must-have fall fashion pieces and show them how to add a splash of colour to outfits. The campaign entails a 30-second television commercial as well as and digital and social media ads. Selected digital spots will feature brand spokesperson, Genie Bouchard.
In the advertisement, said ambassador is shown battling against a tennis ball machine to create her very own Diet Coke bottle design. In line with the above, 200 limited edition bottles will see production, and be used as an integral creative component of an upcoming social media effort.
“The campaign showcases our great taste in a new way. With millions of designs to choose from, Canadians will have fun finding that Diet Coke bottle which truly reflects what makes them unique,” said Michael Samoszewski, Vice President, Sparkling Business Unit at Coca-Cola.
Coca-Cola was a winner at the 2014-2015 and the 2015-2016 World Branding Awards under the Beverages – Soft Drinks (Global) category.
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