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Chow Tai Fook, the Hong Kong Main Board listed jewellery company with 88 years of heritage, held the first VIP event in its first-ever branded store at T Galleria by DFS, Hawaii, in partnership with DFS Group, a leading global luxury travel retailer. Invited guests included management, media and other VIPs.

Chow Tai Fook arranged a model presentation showcasing the extraordinary jewellery pieces of Hearts On Fire, the world’s first diamond brand revered for its diamond cutting perfection. The stunning design of jewellery pieces with perfectly cut diamond and supreme craftsmanship provided an unforgettable experience for guests.

The Chow Tai Fook store is situated at T Galleria by DFS, Hawaii, located on Royal Hawaiian Avenue in the heart of Honolulu, the capital and largest city of Hawaii, and close to the iconic Waikiki Beach and its luxurious resorts.

Covering approximately 970 square feet with a simple and elegant interior design, created exclusively for DFS, the store offers a wide spectrum of jewellery products including gem-set jewellery, exclusive collections and fixed-price gold products, as well as magnificent array of collection, including “Flight of Radiance”, “Classic Radiance” and “Oriental Blessings”. In addition, there is a Hearts On Fire zone inside the store for customers to explore the collection.

Celebrating this milestone, Hearts On Fire, a U.S. premium diamond brand acquired by Chow Tai Fook, proudly presents the enchanting “Flight of Radiance” Collection. Inspired by wings, the Collection showcases the world’s most perfectly cut diamonds to the world, delighting more stylish women with the timeless designs and unique beauty of diamonds.

Chow Tai Fook is a winner of the 2016-2017 World Branding Awards.

Photo: DFS Group management including Mike Osorio, Region President North America, Mid-Pacific and Japan; Po Liu, Overseas Business Development Director of Chow Tai Fook Jewellery Co; and other distinguished guests.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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