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The automotive guru stars in a Chevron push spotlighting the pros the Techron’s Complete Fuel System Cleaner and Fuel Injector Cleaner.
Chevron has named Lauren Fix the new brand ambassador for its Techron bottled fuel additives. She will be featured in an upcoming marketing campaign focused on the benefits the brand’s Complete Fuel System Cleaner and Fuel Injector Cleaner offers gasoline engines.
The branding initiative is aimed at showcasing how said products help restore lost power and performance, maximise fuel economy, and minimise emissions. The national automotive correspondent for Newsmax TV, she is a highly recognised expert in the aforementioned field.
Fix brings car care insights to over 35 million American cable and satellite homes per month. In addition to the three books she has written on attaining maximum performance, she appears weekly on USA Radio’s Day Break USA and is ‘The Car Coach’ columnist for two media outlets.
For said effort, she is set to appear across a slew of online media properties as well as at several tradeshows and special events. Additionally, Fix will appear in a series of online videos slated to roll out across a dedicated website and Techron’s social media channels.
Consumers are welcome to ask her questions directly through online chats on Facebook as well as numerous other digital outlets, which will be scheduled throughout the year. The merchandise highlighted is marketed and sold by Chevron Lubricants, a division of Chevron Products Company.
“Lauren Fix is a perfect fit for Techron. She is one of the most knowledgeable experts in the industry. We want to educate consumers on the benefits Techron brings to cars and a variety of other gasoline engines,” said Dave Schletewitz, Consumer Automotive Brand Manager North America at Chevron.
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