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The commercial reveals the superstar cast answering what to do when you get caught sneaking Cheetos to the lyrics of Shaggy’s hit song, “It Wasn’t Me,” celebrating its 20th anniversary
After reclaiming its Super Bowl icon status last year, Cheetos unveiled this year’s full TVC for Super Bowl LV, “It Wasn’t Me.” In the brand’s commercial, actors, philanthropists and power-couple, Ashton Kutcher and Mila Kunis helped remix Grammy Award-winning artist Shaggy’s iconic song with a mischievous twist, offering a tip on what to do when caught sneaking Cheetos from your loved one’s stash.
Fans were left stumped with the release of teasers, “Evidence” and “Advice,” wondering about the evidence Kutcher found. What could Mila have done? What advice did Shaggy offer her? All their questions are finally answered as Ashton continuously catches Mila ‘orange-handed’ around the house — eating his bag of Cheetos Crunch Pop Mix.
But every time he questions her, Mila has the perfect response: “It Wasn’t Me,” thanks to Shaggy. The release of the commercial for Super Bowl LV also marks the 20th anniversary of the retail release of the reggae icon’s timeless hit “It Wasn’t Me.”
“Mila and I both remember when ‘It Wasn’t Me’ came out 20 years ago when we were first working together on That 70s Show, so it’s really cool to come full circle with Cheetos, work together again and remix this song,” Kutcher said. “We’ve rarely done projects together since then, but the concept was so fun and relatable. And we couldn’t pass up the chance to be in this Super Bowl commercial.”
With the release of Cheetos Crunch Pop Mix – a delicious combination of two fan favourites in Cheetos Popcorn with Cheetos Crunchy – last month, Chester Cheetah mock-warned fans to keep their eyes peeled for any Cheetle-coated surfaces as this would be the most sought-after snack in their pantry.
He even issued his own survey to back-up his theory: According to a recent consumer survey commissioned by Cheetos, nearly half of Americans (48 per cent) admit to sneaking snacks from friends or loved ones, and amongst those, one in four (25 per cent) even admit to doing it with some regularity.
“Cheetos burst back onto the Super Bowl scene last year and this year’s Cheetos campaign is no different, perfectly depicting the lengths our fans will go for their Cheetos,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America.
“And to be able to partner with Ashton, Mila and Shaggy, whose comedic delivery and timing bring this campaign to life, is truly amazing and something I’m sure the millions of viewers tuning into the Super Bowl will love — and relate to.”
The spot was created by Frito-Lay‘s creative agency Goodby, Silverstein & Partners and directed by renowned Super Bowl commercial director, Bryan Buckley.
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