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Cachet Appoints Key Hospitality Leaders to Oversee Southeast Asia in the CHG Bangkok Office
Cachet Hospitality Group (CHG) recently debut its affordable lifestyle brand, SAVANT Hotel, in Bangkok, Thailand. Owned by Vela Hotels Co. Ltd., an owner and developer of mixed use real estate projects in Thailand, SAVANT Vela Hotel – Bangkok will open in November 2017 and marks CHG’s second property in Bangkok and first SAVANT hotel in Southeast Asia.
“I’m excited to partner with Cachet Hospitality Group and bring its SAVANT brand into Bangkok, Thailand,” said Sitiphum and Unyanud Wongwijitkul, owners of Vela Hotels Co., Ltd. “Cachet’s footprint across China makes this a strategic fit as SAVANT Vela Hotel – Bangkok will serve the growing numbers of inbound Chinese travellers as well as leisure and business travelers from all over the world.”
Located in the heart of Bangkok, the world’s second-ranked travel destination, the hotel is just steps away from Siam Square, the epicenter of the city’s shopping, dining and entertainment activities and offers easy access to other prime tourist destinations like MBK Shopping Mall, Siam Centre, Siam Paragon and Sea Life Bangkok Ocean World.
Reflecting the brand pillars, SAVANT Vela Hotel – Bangkok is designed for travellers who are looking for uncomplicated, distinct and intuitive experiences. Guests can expect a comfortable and tech-savvy space that is both stylish and affordable. The property features 72 Brilliant Rooms averaging 20 square metres (215 square feet), with high-quality beds, wide-screen TVs and fast Wi-Fi. Interactive Mobility will offer guests seamless check in and check out, streamlined booking and payment processes through WeChat, and much more.
Visitors can also enjoy a unique food and beverage tasting experience in The Scholar Bar, an intimate wood-paneled hideaway lined with literary classics from East and West. The bar features an interactive table allowing guests to explore SAVANT’s 25-plus affordable wines and automated dispensers that sell tasting samples. For those seeking a more dynamic evening, The Habitat is a first-floor lobby experience with space for guests to lounge and mingle. And active travelers can take advantage of The Cardio Zone, a high-intensity workout studio featuring TRX equipment and spinning bicycles.
SAVANT Vela Hotel – Bangkok adds another prestigious destination to CHG’s expanding portfolio of hotels and resorts throughout the Asia-Pacific and the Americas. To underscore its commitment to the Southeast Asia, the company has appointed new leadership to oversee growth in the region.
Kimy Chen has been promoted to President of Southeast Asia, managing business development for the entire region. She was previously responsible for Cachet’s development in Greater China, overseeing its projects in Hangzhou, Wuhan and Kunming among others. In her new position, Kimy will oversee the current projects in Bangkok and a robust pipeline of at least ten hotels and resorts in advanced stages of negotiations located in Phuket, Koh Samui, Singapore and other markets in Southeast Asia.
Pauline Choo has been promoted to lead CHG’s Cachet Global Interior Design Division, based in Bangkok. Prior to joining CHG, Pauline worked for multiple world-renowned firms including Wilson Associates, Hirsch Bedner Associates, and LTW Design Works, where she coordinated projects for luxury brands including Mandarin Oriental, St. Regis, and Four Seasons.
Jitsak Lim-Pakornkul joins CHG Southeast Asia as Director of Brand Marketing, bringing over 17 years of hospitality industry experience. Prior to CHG, Jitsak worked in brand marketing at Starwood Hotels & Resorts where he opened W Retreat Koh Samui and other properties across Thailand and Southeast Asia. Jitsak also served as General Manager for several hotels including Villa Zolitude Resort & Spa, Hotel IKON Phuket and Sireeampan Resort and Spa Chiang Mai.
Rounding out the team is Sorachai Rojanasuwan who joins as Director of Business Development, Southeast Asia. Sorachai brings over 10 years of hospitality real estate development experience. Prior to CHG, he worked at several Southeast Asian real estate developer companies including The Erawan Group. Amongst his notable development achievements include the Six Senses Spa Destination on Naka Island at Phuket, Ibis Hotel Phuket & Koh Samui and Renaissance Resort & Spa at Koh Samui.
“The appointment of new Bangkok-based leadership positions, coupled with the signing of SAVANT Bangkok by Cachet and the growth of our Southeast Asia hotel pipeline demonstrates our commitment to expanding in the region,” said Alexander Mirza, CHG’s President and Chief Executive Officer. “We look forward to working with both Southeast Asia-based and international hotel owners and investors to acquire, convert and market their hospitality-related investments in Southeast Asia.”
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