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Filmed from the pilots’ perspective, the British Airways footage introduces viewers to the aerial views of the capital’s iconic skyline.

 British Airways has released a cockpit video showing the steep approach into London City Airport to celebrate the brand’s bespoke business-class only service completing 25 million miles—the equivalent to 100 trips to the moon or circling the earth 1000 times.

Filmed from the pilots’ perspective, the footage introduces viewers to the aerial views of the capital’s iconic skyline. The airline began flying its twice-daily Club World only service between London City Airport and New York JFK with two A318 aircraft in September 2009.

During its final approach into London City Airport, the view from the flight deck affords unique vistas of several of the city’s most recognised sights, including the London Eye, The Shard, and Tower Bridge, which were previously only enjoyed by the airline’s pilots.

The spot shows Captain Karen Atherton and Senior First Officer Paul Riglar at the controls of the carrier’s modified A318 aircraft which enable it to perform the steep approach required at London City Airport—one of the most challenging landings of any of the carrier’s 190 plus worldwide destinations.

Atherton is one of only 27 qualified to execute the landing. Only very experienced Airbus pilots at the airline can apply to fly on the route. Each one must pass a rigorous training programme, involving simulator testing and route flying before being accepted into the fleet.

The airline’s Club World-only A318 London City service delivers customers into the heart of the capital’s financial district, meaning they can be in the City within 30 minutes of landing. The bespoke British Airways transatlantic service is the only long-haul flight at London City Airport.

During the 2015-2016 installation of the prestigious World Branding Awards held at London’s Kensington Palace, British Airways emerged as a winner under the programme’s highly competitive airline (national) category, walking away with the title for a second consecutive year.

About Post Author

Deborah Joy Peter

Staff journalist, World Branding Forum.
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