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The promotion features discounts beginning with flights originating in Heathrow and Gatwick, and includes new overseas routes
British Airways has launched its ‘World Sale’ marketing exercise in celebration of the season’s festivities, and is using the campaign to offer massive discounts featuring rock-bottom prices, beginning with flights and holidays originating in Heathrow and Gatwick.
Currently underway, the promotion is scheduled to run throughout the entire month of January and automatically draws to a close at 11:59 pm on 2 February 2016. Via the platform, bookable journeys include new routes to San Jose in California and Lima in Peru as well as A380 routes to Miami, San Francisco, and Singapore.
Travellers will be able to purchase their trips online via the airline’s website. For additional flight information, customers have access to a hotline for phone enquiries. All British Airways flights include a 23-kilogramme baggage allowance, free online check-in, and seat selection 24 hours prior to departure.
“We’ve got fantastic offers to suit all budgets and types of breaks, from fly-drive to fly-and-flop. To make it easier after all the costs of Christmas, we’re also offering the options to secure a holiday from as little as a £150 deposit or hold flights from just £5,” said Sara Dunham, Head of Marketing, Retail, and Direct at British Airways.
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