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The push depicts a fictitious campaign based on the real wedding of comedians and Hollywood actors, Jordan Peele and Chelsea Peretti
Online travel platform, Booking.com, has rolled out a marketing initiative dubbed, Jordan & Chelsea’s Booking Wedding, an advertising push which depicts a fictitious campaign based on the real wedding of comedians as well as Hollywood actors, Jordan Peele and Chelsea Peretti.
As the stories play out over the coming months, they are set to feature a cast of their friends who will use the portal in the lead up to the event. The creatives offer viewers a sneak peek from behind the celebrity curtain to showcase how the brand can assist users with their find search for the accommodations.
“Travel goes far beyond that once-a-year vacation. This humorous campaign offers inspiration and highlights the brand’s diverse choices of perfect places to stay—from hotels to villas to apartments—which satisfy a traveller’s specific interests and needs,” said Pepijn Rijvers, CMO of Booking.com.
Debuting today, the first installment entails a series of episodic content based on the stars’ pretend wedding preparations. Directed by Randy Krallman, two key national broadcast advertisements have been developed, and make light of task of selecting a destination wedding location.
The first, Destination Wedding, shows the couple planning their upcoming destination wedding. The pair is seen turning to the company’s service website to find the accommodation spot. The second commercial, Beach Booty, spotlights Booking.com’s free cancellation option and feature.
The exercise will continue throughout the spring and summer seasons with six additional spots and more content for the marque’s digital and social channels. Created in collaboration with creative agency, Wieden+Kennedy Portland, the upcoming episodes will explore themes like road trips, romantic escapes, and brocations.
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