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Integrated experiential marketing firm, BMF, is celebrating its fifteenth year in the industry with a rebrand and several major successes.
BMF is commemorating its fifteenth-year anniversary with a series of milestones. Formerly BMF Media Group, the global integrated experiential marketing agency has announced a brand refresh in conjunction with its rapidly expanding collective of cultural engineers.
A reimagined name, logo, and the tagline, Made to Inspire, are part of the effort. According to the firm, the move relays modern simplicity, worldly sophistication, and bold confidence. An updated website, social media channels, and collaterals are reflective of the revamp.
Additionally, the group acquired lifestyle public relations shop, LFB Media Group, expanded into London, and created a research and analytics division as recently as 2018. This year, BMF has so far grown the footprint of W Hotels in the Middle East and Calvin Klein strategy.
Another notable achievement includes landing Colgate. The agency will support the brand’s first product innovation for its Total toothpaste portfolio in 20 years. Immersed in consumer technology, hospitality, fashion, entertainment, retail, and more, it has over 100 employees in five offices.
The business started in 2003 with a two-person team and two clients: Maverick Records and Kiehl’s. The first, founded by Madonna, is now owned by Warner Music. The second account, still held by BMF, specialises in hair- and skincare. Digital and influencer marketing were introduced in 2015.
“Our mission is to provide the smartest and most innovative real-life and digital activations so clients can realise their goals anywhere in the world. To deliver on our promise, it is critical that our visual identity matches the calibre of our people and services,” said Ed Starr, Managing Partner, BMF.
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