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Banyan Tree has been inducted into the Le Club AccorHotels loyalty programme, which extends to its hotel properties worldwide.

Le Club AccorHotels has added Banyan Tree to its loyalty programme. With the roll-out, members will generate four times the rewards points for check-ins at its locations and co-branded properties, Angsana and Cassia, worldwide. The offer stands for bookings made by 24 February for stays until 14 April.

Elite subscribers will be afforded privileges that extend to a suite of personalised services. The collaboration provides the opportunity for the company’s hospitality offerings to be further developed internationally. In addition, the group gains access to the global reservation and sales network of AccorHotels.

Out of the 48 properties currently under the Banyan Tree banner, thirty-seven will come under said loyalty platform. Sixteen million of its 53 million global members are in Asia Pacific. The programme allows the redemption of points at 3,500 venues across 20 labels in a hundred countries around the globe.

As we celebrate our twenty-fifth anniversary this year, we are excited to be included in the Le Club loyalty programme. We hope to create exceptional visitor experiences through our sustainable efforts and architecture built in harmony with nature,” said Ho Ren Yung, Vice President, Brand for Banyan Tree.

About Post Author

Deborah Joy Peter

Staff journalist, World Branding Forum.
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