0
0
Steeped in French sophistication, Baileys XC affords travellers a unique blend available for purchase only at selected airports worldwide.
Baileys, the brand specialised in Irish whiskey with cream, has unveiled the launch of a premium beverage which is being made available exclusively to duty free shoppers. Dubbed Baileys XC, the new release takes its name from the ‘Exceptional Cream’ liqueur showcase rooted in the luxury blend.
The offering celebrates an innovation in drinks alchemy from the marque, combining cream, Cognac, and fine spirit for a smooth flavour and refined taste experience for enthusiasts. Steeped in French sophistication, the variant affords travellers a product unavailable for purchase anywhere else.
Presented in an intricately designed bottle drizzled in gold and blue to feature an eye-catching hologram effect on the exterior, the beverage is dressed to appeal to consumers seeking a unique and indulgent proposition. Travellers will be able to pick up Baileys XC only at selected airports worldwide.
“We know that the brand traditionally performs well with female shoppers and those looking for an escape from the ordinary. We’re confident that this luxurious new product will appeal to new and existing customers,” said Peter Fairbrother, Global Marketing Director of Diageo Global Travel.
Average Rating