Avakian Presents its Second Feminine Model

The Avakian Lady Concept Jewelled Timepiece Features Pink Gold And Diamond Bezel

Avakian presents its second feminine model, the Lady Concept, during an exclusive event at Cannes 2017. Recognisable by its Tonneau shape, the watch is inspired by the signature limited edition Concept One collection for men that was launched to mark the brands 40th anniversary.

A bejewelled interpretation of the Tonneau silhouette, the Lady Concept is a translation of the Maisons desire to push the creative boundaries and craft superlative designs in luxury. Avakian gives rubber straps a glamorous makeover with an industry first pearly mosaic textured rubber bracelets for its jewellery watches. The contemporary Lady Concept can be worn from day to night and perfectly paired with the brands fine and high jewellery collections.

Accented with the finest brilliant cut diamonds and precious gemstones, the watch is quintessentially bold while gracefully embodying the Maisons love for colour. The timepiece is a radiant epitome of elegance that segues between the modern and the classic.

Spurred by the success of the Tzarina jewellery timepiece, exclusively dedicated to women, Avakian has launched the Lady Concept to embody confident luxury. Created in tribute to a free spirited dynamic woman, who travels the world in search of exclusivity, the new collection provides a sophisticated measure of time.

The timepiece is completed by an elegant alligator leather or pearly mosaic rubber strap which is available in eight colour ways and powered by an ETA 10 1/1-F05.111 Quartz Movement. Each expertly crafted model is part of the limited edition series.