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Armitron debuts new Armitron Adventure line of outdoor watches
Armitron’s new collection embodies the adventurer while combining Armitron’s style and quality. The flagship adventure styles include the Adventure Tracker, Solar, Visible247, Analog and Digital watches.
The Armitron Adventure collection has been designed to encourage wearers to create their own adventure whether it is hiking, kayaking, snowboarding or walking to work. These rugged outdoor watches include outdoor sport features such as altimeters, barometers and compasses as well as calorie consumption and activity trackers with tough leather or nylon straps, stainless steel construction and illuminated dials. Unlike many other watches with activity trackers, Armitron Adventure will be available at an accessible price point ranging from $55/£43 – $140/£110.
“Since 1956, Armitron has embodied and nurtured the spirit of individuality and we have made it our brand’s mission to create stylish and functional watches accessible to every person and launching Armitron Adventure to give our wearers an opportunity to build a connection between their everyday life and their adventurous spirit,” said Bobbie Weichselbaum, Executive Vice President, E. Gluck Corporation.
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