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Global figures reflect the landscape’s value and how it is expected to almost double from £21.3 billion in 2015 to £40.88 billion in 2018
Based on its year-end findings, European native advertising technology provider with offices in London and Paris, Adyoulike, in seeing heightened performance, has recorded a revenue spike of more than 300 percent in 2015 across native advertising in the United Kingdom.
The firm integrates across publishers to deliver brand messaging at the core of editorial content and user experience. In December, it released global figures reflecting the value native advertising and how it is expected to almost double over the next three years—from $30.9 billion (£21.3 billion) in 2015 to $59.35 billion (£40.88 billion) in 2018.
Pioneering the move for programmatic native advertising, the brand was the first to launch an exchange with AppNexus during last March. The initiative was followed up in October with MediaMath programmatic native advertising integration.
Expansion across Europe alongside extended partnerships in the Middle East and Australasia consolidated the company’s global position in 2015. While having observed a significant revenue boost across the past three years, annual growth figures for the group as a whole will be announced later in 2016.
“2015 was a turning point for the native advertising landscape in the UK. Advertisers now know it works and with continued innovation and the growth of mobile, where it is the only format that really works well, we are genuinely excited about what 2016 means for the sector,” said Francis Turner, Managing Director, UK for Adyoulike.
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